The Importance Of Environmental Analysis - 839 Words

The community image, as perceived from the I-70 corridor, has been a community concern for some time. The Downtown Improvement Committee, as part of this planning process, studied this visual quality issue. After doing so, the Committee presented a three-pronged approach to resolving the various issues. First, the Committee recommended that the Town set aside funds in the 2018 budget to begin a basic clean-program and for the purposes of initiating community with property owners in this area. The Committee recommended that an initial cleanup plan be developed for 2018, its scope based on the amount that could be set aside in the budget. Second, the Committee recommended that the Town take a positive but more active role in code†¦show more content†¦Redevelopment may not require such screening. Current Conditions Improved View and Opportunity for Community Brand Statement iii. There are several areas along the interstate corridor, east of the old School House, that will require significant investment to correct the visual problems. Typically, they include steep hillside scars. Due to both the steepness of the hillsides and quality of soil, it will be difficult to get vegetation to cover the scars. In all likelihood, weeds would have taken over by now if any kind of vegetation would grow there. To correct these visual scars will require a higher level of investment by the Town. The Town should initiate discussions with property owners to, where possible and within reason, gain participation or approval to reduce the slope, amend the soil and establish an appropriate revegetation program. It will probably be necessary to reduce the slope to about 2:1 to allow vegetation to get a foot-hold there. Current Conditions Possible Future Hillside Repair Current Condition Improved Condition iv. Work with property owners farther east, toward the interchange, to establish a uniform, maintained screening fence. v. Establish a forestry and screening plan for the Town’s wastewater facility. c. Downtown Identity A couple of issues identified in the SWOT assessment are the lack of both DowntownShow MoreRelatedThe Priorities Of The United States Public Policy Making Process949 Words   |  4 Pagesgrowing concern for public health and safety due to environmental issues, perhaps our policy makers should address the issues we face daily while living in our communities. The environmental issues extend beyond unhealthy, and risky conditions due to waste management and unsustainable lifestyles. The environmental issues we face are dispersed unevenly in communities, especially in urban areas among minorities. The unequitable dispersal of environmental hazards, transforms a physical resource problemRead MoreWhole Foods Market Is Responsible For Protection Of Human Health And The Environment1413 Words   |  6 PagesAdministration (FDA) and paid $3.5 million fine to Environmental Protection Agency (EPA) in June and September of 2016. FDA is responsible for regulating food, dietary supplements, drug s, biological medical products etc. EPA is responsible for protection of human health and the environment. EPA   Federal regulators warned Whole Foods as they failed to manufacture, pack, and store foods in a way that reduce potential for contamination. The US Environmental Protection Agency also saw Whole Foods improperlyRead MoreUnderstanding The Benefits Of Strategic Management1674 Words   |  7 Pagesand technological environment is another concept that is introduced in the chapter. Strategic management provides a clear sense of strategic vision for the firm, sharper focus, and an improved understanding of a rapidly changing environment. The importance of innovation is another important concept explained in the chapter with respect to an example using the struggling retailer, Sears. Sears succumbed to the lack of innovation, which shows that if a firm stands still, it will be run over by the competitionRead MoreThe Leon Group1138 Words   |  5 PagesSlovenian Military Poli ce, see Specialized Unit for Special Tactics (PEST – Posebna Enota za Specialno Taktiko). PEST analysis (Political, Economic, Social and Technological analysis) describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. Some analysts added Legal and rearranged the mnemonic to SLEPT;[1] inserting Environmental factors expanded it to PESTEL or PESTLE, which is popular in the United Kingdom.[2] The model has recently beenRead MoreThe Long Term Performance And Operational Success Of A Firm1691 Words   |  7 Pagesis another major concept that is explained briefly in the chapter. Strategic management provides a clear sense of strategic vision for the firm, sharper focus on what is important, and an improved understanding of a rapidly changing environment. Importance of innovation is another important concept explained in the chapter with respect to an example using the struggling retailer, Sears. Sears succumbed to the lack of innovation, which shows that if a firm stands still, it will be run over by the compet itionRead MoreStrategic Marketing Pl Pestle Framework And Swot765 Words   |  4 Pageswhich is the first and the critical phase in a developing strategic marketing plan is influenced by many factors that need further analysis in order to make the right decision. Moreover, These factors are divided into two categories: macro environmental factors and internal environmental factors .Porter’s five forces model, PESTLE, GE Matrix, BCG matrix and SWOT analysis is a list of aid tools that can be used in purpose of analysing the factors and obtain strategic marketing plan. The given paperRead MoreToward A Model Of Early Childhood Education : Foregrounding, Developing And Connecting Knowledge Through Play Based Learning1036 Words   |  5 PagesThis is a critical analysis of ‘Toward a model of early childhood environmental education: foregrounding, developing and connecting knowledge through Play Based Learning† by Amy Mackezie and Susan Edwards (2013). Researchers wan t to introduce an innovative learning model in the field of education to help teachers and educator incorporate environmental education while playing in preschool (Cutter Edwards, 2013). This article engages pedagogical accents allied with environmental education as wellRead MoreUnderstanding The Benefits Of Strategic Management1625 Words   |  7 Pagesand technological environment is another concept that is introduced in the chapter. Strategic management provides a clear sense of strategic vision for the firm, sharper focus, and an improved understanding of a rapidly changing environment. The importance of innovation is another important concept explained in the chapter using the example of a struggling retailer, Sears. Sears succumbed to the lack of innovation, which shows that if a firm stands still, it will be run over by the competition. StrategicRead MoreBest Practice Eia On Selected Valued Ecosystem Components ( Vec )871 Words   |  4 Pagesdirect and indirect impacts, u se that information to further refine the cumulative impact analysis. Identifying past, present and reasonably foreseeable future activities provides a needed framework for evaluating cumulative impacts (U.S. Environmental Protection Agency 1999). The identification of the effects of past activities is critical to understanding the environmental condition of the area (U.S. Environmental Protection Agency 1999). Knowing whether the area is healthy, deteriorating or completelyRead MoreEstimation Of Emissions At Construction Phase1744 Words   |  7 Pageshow to select the best emission factors for estimating environmental emissions from construction equipment whenever country specific emission factors are not available. Therefore, this study concentrates on four different inventories published by United States Environmental Protection Agency (US EPA), Intergovernmental panel on Climate Change (IPCC) factors, Australian National Greenhouse Gas Accounts (AUS NGA) factors and European Environmental Agency (EEA) factors. These four inventories were chosen

Nursing The Protection, Promotion, And Optimization Of...

Registered Nursing Nursing can be defined as the protection, promotion, and optimization of health and abilities. Nurses are more commonly known for the prevention of illness and injury, relief from suffering through the diagnosis and treatment of human response. But imagine what this world would be like if nurses were not known for that instead they were just random women who one day decided to be nurses. At one time nursing was like that, but as time went on nursing changed for the better and became what it is today. Before there was nursing as there was today, most nursing took place in most peoples homes. Friends, Families, and neighbors who had knowledge in healing practices had the responsibility of taking care of the sick very rarely did those outside this group provide care. But beginning in the nineteenth century all that changed, Hospitals grew to care for people who could not do so for themselves. The more hospitals the more the need for caregivers did. These early nineteenth century hospitals were generally built-in populated areas such as cities. But the more these hospitals the more the need for good nursing care became clear. So in 1768, Valentine Seaman created one of the earliest lectures for nurses who cared for maternity patients. Since then nurses have been trained to give better care to their patients. For Example, Dr. Joseph Warrington authored a book entitled The Nurse s Guide Containing a Series of Instruction to Females who wish to Engage inShow MoreRelatedNursing, The Pro tection, Promotion, And Optimization Of Health And Abilities1174 Words   |  5 PagesNursing Nursing definition is, the protection, promotion, and optimization of health and abilities, prevention of illness and injury, alleviation of suffering through the diagnosis and treatment of human response, and advocacy in the care of individuals, families, communities, and populations (American Nursing Association). Becoming a nurse is much more than just giving a shot, or cleaning up after patients. All throughout history nursing has been a job that is always in perceived in the backgroundRead MoreNursing Is The Protection, Promotion, And Optimization Of Health Abilities Essay1513 Words   |  7 PagesAmerican Nurses Association defines nursing in this way, â€Å"Nursing is the protection, promotion, and optimization of health abilities, prevention of illness and injury, alleviation of suffering through the diagnosis and treatment of human response, and advocacy in the care of individual, families, communities and populations† (ANA,2010,p.10) As a nurse we encompass so many different responsibilities into the daily care of patients. The main reason I chose nursing as a career is because I have a passionRead MoreNursing Is The Protection, Promotion, And Optimization Of Health And Abilities1568 Words   |  7 PagesNursing†¦.A Way of Life Nursing is the protection, promotion, and optimization of health and abilities, prevention of illness and injury, alleviation of suffering through the diagnosis and treatment of human response, and advocacy in the care of individuals, families, communities, and populations (ANA, 2014). To practice nursing, one should be able to provide care that is based on biological, psychological and social sciences that affect the body as a whole. Nursing must be approached with bothRead MoreNursing : The Protection, Promotion, And Optimization Of Health And Abilities1479 Words   |  6 PagesIntroduction Nursing is the protection, promotion, and optimization of health and abilities, prevention of illness and injury, alleviation of suffering through the diagnosis and treatment of human response, and support in the care of individuals, families, communities, and populations. Their job is to take care of patients in the best of their abilities, save lives, and make a difference in the world by helping those in need. I chose this topic because I personally find nursing an incredible interestingRead MoreNursing Profession And Label Nurses877 Words   |  4 PagesNursing has a long history of debate over defining the definition of nursing. Much of this debate has been centered on political views that often scrutinize the nursing profession and label nurses as subordinates. Definitions of nursing reflect society’s values and influence and subjected the profession to many misinterpretations. One common misconception was that a nurse was inferior to a physician because they followed orders. It was imperative for nurses to define their image and profession toRead MoreThe American Nurses Association ( Ana )886 Words   |  4 PagesIntroduction to Nursing Caring, compassionate, honest, determined and knowledgeable are just a few words to describe the type of nurse I would like to be. The American Nurses Association (ANA) defines nursing as the â€Å"protection, promotion, and optimization of health and abilities, prevention of illness and injury, alleviation of suffering through the diagnosis and treatment of human response, and advocacy in the care of individuals, families, communities, and populations† (Taylor 8). Nursing has evolvedRead MoreProfessionalism : Professional Boundaries Essay1194 Words   |  5 Pagesprofessional nursing practice is to define nursing. According to the International Council of Nurses (ICN): Nursing encompasses autonomous and collaborative care of individuals of all ages, families, groups, and communities, sick or well and in all settings. Nursing includes the promotion of health, prevention of illness, and the care of ill, disabled and dying people. Advocacy, promotion of a safe environment, research, participation in shaping health policy and in patient and health systems managementRead MoreThe Success Of A Nurse926 Words   |  4 Pageseducation, it is the students who determine the future triumph of that particular career. Nursing students are provided with the knowledge, tools, and experience that they need in order to be successful. Ultimately, the patient’s wellness is the central focus of the success of a nurse. The American Nursing Association defines nursing as, â€Å"†¦the protection, promotion, and optimization of health and abilities, prevention of illness and injury, alleviation of suffering through the diagnosis and treatmentRead MoreHow An a Codes Of Ethics Affect Nursing Practice1084 Words   |  5 PagesCode of Ethics According to the American Nursing Association, â€Å" Nursing is the protection, promotion, and optimization of health and abilities, prevention of illness and injury, alleviation of suffering through the diagnosis and treatment of human response, and advocacy in the care of individuals, families, communities, and populations† (Association, Scope and Standards of Practice, 2010). In the case scenario, a middle aged man is admitted to the hospital because of his bleeding ulcer. He isRead MoreEvidence-Based Practice and Alzheimer’s Disease1312 Words   |  6 PagesEVIDENCE-BASED PRACTICE and ALZHEIMER’S DISEASE Introduction As defined in 2012 by the American Nurses Association, â€Å"nursing is the protection, promotion, and optimization of health and abilities, prevention of illness and injury, alleviation of suffering through the diagnosis and treatment of human response, and advocacy in the care of individuals, families, communities, and populations. â€Å"To deliver the best optimal treatment

Marriott Goals and Objectives - Hotel Marketing Plan Free Sample

Questions: Prepare a Strategic Marketing Plan that comprises the following sections: 1. Executive Summary 2. Mission Statement 3. Goals and Objectives 4. Market Segmentation Strategy 5. Positioning Strategy 6. Strategic Action Plan Answers: 1. Executive Summary This paper described the strategic marketing plan on Courtyard by Marriott Hotel which is owned by Marriott International. Courtyard by Marriott Hotel began for business traveler, but also they provide services according to families. The main objective of this paper is to present the segmentation, positioning and action plan strategy for Courtyard by Marriott Hotel. The aim must realistic and applicable so that the hotel can use it in their strategy marketing plan. Hotel industry contributes 6.23 percent to Indias GDP and 8.78 percent of total employment in our nation. Hotel industry includes the business hotels, resort hotels, airport hotels, suites hotels, casino hotels, apartment hotels, conference centers and convention centers. Marriott International is the leading organization in the lodging industry. The constant growth of this industry is enhancing the countries to depend on the revenue generating in the hotel industry. Marriott International is expended their business in Gu jrat (India) through new branch of Courtyard by Marriott Hotel. Indeed, Courtyard by Marriott Hotel was founded in the Ahmedabad near Gulmohar Park Mall. It is near from all business stops such as world-class silver screen, Shaking Minarets, biggest shopping center of Gujarat and the Gandhi Ashram. Further, our recommendations for the strategy marketing plan is to look at three year time horizon with achievable short term goals to motivate the prospect of a constant commitment. Further, most of visitor in Gujart belongs to Ahemedabad and abroad visitor especially USA visitor comes in Ahemedabad. So, we should expand our business in Ahemadabad region through best Hotels services. 2. Mission Statement The mission statement of the Courtyard Marriott Hotel is to provide excellent lodging facilities and services to our guest. The main objectve of a mission statement is to provide high quality standards in our food, rooms and beverage department. The mission statement would support the organization to improve the customers awareness towards the offering the brands of its hospitality. It would also help to determine the customers needs and desires. Chart 1 also defined the meaning of mission statement. (Chart 1, Source: Preece, Smith Moodley 2007) 3. Goals and Objectives The main goal of this research study is to determine the specific activities and standards which perform or achieve to effectively carry out its mission. Goal must specific as compare to mission because it require a certain level of achievement that can be measured and observed. Measurable goals motivates hotel staff to perform effectively when enables management to watch staff progress. (Kraus 2005) The main goal of this study is to maintain its brand image in the worldwide hotel industry through provides excellent service to their consumer. Management could explain when goals are being achieved and any corrective action will necessary. These are some objectives that are achieved through this strategy marketing plan to accomplish the broader objective of the research. To provides world-class service in the specific region at affordable rates. (Kraus 2005) Promote sustainable tourism through foster of hospitality and product that are in full concord with the social, economic, physical, cultural and political environment of the Indian region. (Kotler 2011) Provide an effective hospitality which can satisfy customer needs or desire. Enhance the contribution of tourism to the cultural, economic and social development of the region. (Kraus 2005) Enhance the quality services as compare to their closest competitors in their product and make an important contribution to the foster of the sector through the promotion of professionalism. To increase brand value of the Marriott Hotel. To develop awareness in the Indian Hotels and attract them. To target the high class people, those preferred the quality services. (Kraus 2005) 4. Market Segmentation Strategy Indeed, market segmentation is the subdivision or part of overall market with specific needs, desires and characteristics of the customers. In the other word, it is process of dividing the market into and more groups of consumers and each group must similar as well as certain character and customer needs or desires. (Dibb Simkin 2013) Market segmentation will be classified in these factors that are: Geographic segmentation: Geographic segmentation includes the dividing the market into its specific area such as city, state, region and nation. We can also divide in the urban and rural market segmentation. (Jafari 2008) Further, Marriott geographic segmentation strategy is the local customer oriented. They opened Courtyard in Ahemedabad for attracting the business people and especially business travelers. Demographic segmentation: It is based on age, religion, family, gender, size, income and education. (Mukherjee 2014) Hotel Marriott has several branches including courtyard and suits such as Fairfield inn, residence inn. Suits are on spring hill, suites on Town place. Suits hotel and Fairfield have free Wi-Fi and lobby facilities for their business travelers which belong to different age, income and education backgrounds. Business people are the used of heavy technology so they provided full speed Wi-Fi in suite hotel. Every suit have good space for work, comfortable sitting facilities and iPod docks and they also have two connection with voice mail and data port. (Sturman, Corgel Verma 2011) Psychological segmentation: It is dividing on the basis of consumer attitudes, interest, personal traits, values and lifestyle. Psychological segmentation will allow you to develop luxury hotel to satisfy their consumer which have different lifestyle, values, attitudes and traits, especially in Hotel Marriott so they created two luxury hotels such as hotel courtyard and bulgari resort etc. Most of travelers in Gujrat belong to businessmen profession which prefer luxurious courtyard for stay. (Wedel Kamakura 2000) You would find many especial dishes and recipes in Hotel Marriott that cant be easily available in other places. They also provided live music and thrilling shows in their renaissance hotel. A renaissance hotel also helps to discover food, local wine and culture. They opened many branches in the all over the world such as Thailand, Sweden and China to satisfy the interest of adventure of travelers. (Sturman, Corgel Verma 2011) Due to lot of visitors comes in Ahemedabad in the 2003 as per chart 2, which is main reason for established Marriot hotel branch in the Ahemedabad. Chart 2 shown that most of visitors comes from new jersey (USA) which wanted high services quality so how to satisfied their needs or desires. So, Marriott Hotel should provide excellent lodging facilities as per guest requirement. Further, Hotel Marriott also provides various services. Therefore, you can enjoy at the wedding and get full relax. Customer can select where they can enjoy wedding in Hotel Marriott and resorts. They are also very good in arranging the tablets and menus that are given in final farewell of any occasion which occurred in Hotel Marriott. (Chart 2, Source: TripAdvisor 2015) (Chart 3, Source: TripAdvisor 2015) 5. Positioning Strategy Positioning strategy is marketing activities which determine the market problem and opportunity and create a solution through market research, data and segmentation. In other words, positioning strategy means make a different product and service which can beat your competitors and then evaluate which market niche to fill your needs or desires. Positioning is the significant part of marketing plan. So, Hotel Marriott team member will consider the following positioning strategies that are: Brand positioning strategy: It is lifeblood of the business. It shows the organization personality and values. Brand positioning means creates the unique, credible and sustainable position in the mind of the consumer. Brand positioning requires several qualities that include clarity, relevance, patience, commitment and courage. (O'Guinn, Allen Semenik 2011) Further, Marriott Hotel is the world-class luxury brand organization in hotel industry which provides an environment of simple elegance. Once guest feel comfortable, welcome and free to them. Marriott Hotel is becoming popular brand in the worldwide in hotel industry. Product positioning strategy: It is the image which product produces in the mind of customers as compare to other products of the same organization. Marriott hotel produce several kind of product facilities for their visitors, guest and travelers. They provide seven sets of attributes that are external factors such as size, location, building shape, types of pool and landscape design. Rooms like dcor of the room, bathroom and type of cooling or heating. Security factors such as security guards, video camera and smoke detectors for 24/7 hours basis. Lounge facilities such as atmosphere and clientele. Services facilities are such as bellman, car rental, registration and reservation. Leisure time facilities such as room game, children playroom, exercise room and tennis room. Food services like breakfast dinner in room, stores and vending services etc. (Kotler 2011) Competitive pricing strategy: Marriott hotel pricing strategy is the challenging issue in itself which need several consultations before finalizing. Competitive pricing strategies utilized by hotel to signal quality or value. The main objective of this pricing strategy is to maximize revenues in hotel industry. (Collins Parsa 2006) Hotel Marriott provides several kinds of room such as deluxe, semi-deluxe and super-deluxe and their rates are also different so according to traversal requirement to stay in the different variety of room. Due to some other competitors they started to provide various kinds of room facilities which can beat their closest competitors and satisfy their consumers. Marriott feels that their caliber when they reduce their final price for their consumer. Pricing strategy based on promotion, sales campaign and fixed amount. In spite of various challenges in pricing strategy it can be beat their competitors and able to established their image in the target market. Competitive positioning strategy: Competitive positioning strategies define that how your product and services are differ from you competitors and which kinds of value you provide and how it is differ from the alternatives. Marriott Hotels have many competitors in the hotel industry but it is becoming world leader organization in the luxury lodging. Courtyard by Marriott offer several hotel rooms such as deluxe rooms, executive rooms and executive suites. All rooms have carpet flooring which looks attractive in whole day and night. So, their competitors havent these kinds of variety of product so it is easily launched in the target market. (Kotler 2011) 6. Strategic Action Plan Marketing strategy: Marketing strategy is process which helps to increase the sales and achieving the competitive advantages. Marketing strategy includes all short term and long term activities that deal with starting condition of organization, evaluation, formulation and selection of market-oriented strategies. So, they contributed to achieve the goals of organization and its marketing objectives. A marketing strategy must focus on the main concept that customer satisfaction is the main goals. Further, a marketing strategy became more effective when they integral component of corporate strategy, prospect and competitors in the market arena as a corporate mission and corporate goal. Strategy marketing plan includes a set of particular actions required to successfully execute a marketing plan. Marketing strategy contain of a well thought out of series of tactics to create strategy marketing plan more attractive and effective. Marketing strategy helps to fulfill organization marketing objectives, policies, goals and action plan sequence (tactics) into a single area. This marketing strategies teach us that where are you going in your organization. Make estimate that how long time it will take to fulfill its objectives and goals. Indian has lots of luxurious as well as Courtyard by Marriott Hotel which are facing very tuff competitions in current world. To handle this competition, the hotels are using marketing strategies to improve their revenue and to face market competition condition. This research provide an efforts to evaluate and analyze the role of marketing strategy of Courtyard by Marriott Hotel in India and its impact on annual revenue or income. The focus of the report is to analyze the marketing strategy in the regard of their objectives and target markets. Marketing strategy provides the guidance and way to achieve marketing objective of the Courtyard by Marriott Hotel. (Lasune 2012) The marketing strategy analysis can find main competitors of the Courtyard by Marriott Hotel which enable the organization to offer its appropriate designed marketing mix in order to acquire the objective of the organization. Marketing strategies supports to minimize risk due to alters in competitors strategies, changes in product and services and changes in technology of Hotel industry. If risk or contingencies take particular area then the alternative strategies are put into action to reduce the risks. Marketing strategies of the Courtyard by Marriott have several sales promotional strategies to put into action in order to face the challenges of their closest competitors strategies. Corporate Suites, Art Reverie and The Garden Palace are closest competitors of the Courtyard by Marriott Hotel. (Singh 2014) Marketing strategy makes easy to organizing, controlling and directing and short term planning of the organizing activities. Marketing strategy has function of marketing segmentation of Courtyard by Marriott Hotel. These strategies are supporting to determine the market segmentations such as geographic, demographic and psychological market segmentations. (Lasune 2012) Marketing strategy supports organization to find the competitive advantage. Through the competitive advantage, it can be identify the competitive difference which can compete effectively at the marketplace. The organization can enjoy in the competitive areas such as corporate or brand image, product superiority, service superiority and distribution network. (Kotler 2011) The main function of marketing, promotion, advertising and sales are to identify and acquire enough guests to maintain a profitable level of business. In the Courtyard by Marriott Hotels have full time marketing and sales department of hospitality organizations which arrange guestroom, lounges, dining room and meeting space. However, sales are a significant part of every staff of the organization. It is not an individual person responsibility to raised it. (Lasune 2012) Hotel industry marketing strategy includes new material on a number of topics, innovation and development of product and service, increase the market shares, increase the corporate image, relationship marketing, promotional strategies, advertising policy and public relation, customers satisfaction and relationship, food and safety. After the marketing strategies setting, we would create action plan. The action plans are specific and they expand on the marketing strategy which provides more detailed answer to what is going to be done in strategic marketing plan. The action plan sets a timetable so it is easy to follow them. It is apparently show that who is responsible for implementing for action plan so there are no misunderstanding and everybody in the organization knows that what their role is in the action plans themselves. Action plan is an idea or thought of marketing campaigns. They depicted that coordinatation program of marketing activities are the product design, communication, promotion, pricing and distribution. (Middleton et al 2009) Innovation tactics: Innovation means introduction of a new discovery or idea to the marketplace. Innovation action established value through new product, new services and new experiences, but innovation is not as similar to improvement. Because of improvement only related to existing solutions. Innovation is nearest to invention. Indeed, invention means discovery of a new ideas. Every organization has space for innovation actions. Every innovation needs a leader and innovation require also time. Hotel management must generator of innovation actions by creating its own awareness and employees. Every employee hasnt ability to act innovatively and you should provide reward quickly those personal traits deliver innovation activity in the business. (Kossakowsak 2013) Further, there are several categories of innovation tactics or strategies offered by different researcher. The five kinds of innovation tactics are commonly used by researcher in the industry. These are process innovation, pr oduct or services innovation, marketing innovation, business model innovation and organization innovation tactics. The main objective of process innovation tactics is to increase the productivity. In the other word, it is process of investments and technology advances. Product or services innovation is purely new tactics in the market. Marketing innovation is concerned to improving service quality and development of marketing mix. Business model innovation developed the market share of organization through attracting new consumer. Finally, organization innovation includes enhancing employee responsibilities or duties and creating new technique to coordinate and control staffs. (Iplik, Topsakal Dogan 2014) These are following innovation marketing tactics which used in Courtyard by Marriott Hotel to improve their services in the lodging sector. Pre-conference before face to face meeting: Courtyard by Marriott is providing the pre-conference facilities to their traveler, guest and visitor. These tactics are attracting to their business class customer which has engage in lot of business meeting in routine work. In the meeting many time and money spend so they are providing pre-conference which is attracting many organization as well as individual person. (SocialTables 2014) Use of social media: Courtyard by Marriott Hotel is using social media to attract their customer and visitors. They explained all facilities through social media tools such as Facebook and Twitter blogs. Through Facebook, they are attracting youth as well as business class visitors which has weekly or monthly meeting in the near of Courtyard by Marriott Hotel. They provide roadmap for Hotels to railways station and bus stand through Facebook app which is very helpful for new visitor and travelers. (Kotler 2011) Use experience to fulfill anticipate needs: Courtyard by Marriott is concentrating on the anticipate needs or requirement of the consumer such as free Wi-Fi, parking vouchers, discounted coffee and early check-in and late check out. Hotel management team is arranging already existing demand from their customers. (SocialTables 2014) Through this way, you can show your clients that not only you understand their needs or desires, but also you have proper solution for their problems. This small motion will be appreciated by your clients and it will save both of time and headache of communication between each others. Timeline for each strategic initiative: Phase 1: The first phase is concerned to marketing strategy. Therefore, it would take few months that are given below: Planning of Marketing policies 15 days to 30 days Meeting with marketing division and first line personals 15 days only Meeting between marketing group, marketing department and marketing intermediaries 15 days Execution of marketing strategy in specific part of market 1-2 month Review of marketing strategy 1 month In the end, implementation of final strategy in entire target market 1-2 month Phase 2: The second phase describes the customer orientation strategy. Therefore, followings are timetable for customer-oriented strategy: Feedback collection from customers 1 month Review of customers problems and formation of solution strategy 15 days Implementation of customer satisfaction strategy 15 days Evaluation of customers experience 1 month References Collins, M, Parsa, HG, 2006, Pricing strategies to maximize revenues in the lodging industry. International Journal of Hospitality Management, 25(1), 91-107. Dibb, S, Simkin, L, 2013, Market Segmentation Success: Making It Happen, Routledge, New York. Fyall, A, Garrod, B, 2005, Tourism Marketing: A Collaborative Approach, Channel View Publications, New York. Iplik, FN, Topsakal, Y, Dogan, O, 2014, strategic innovation: an empirical study on hotel firms operating in antalya region, Isindexing.com, 2(1), 16-29. Jafari, MA, 2008, Using a Geographic Information System to Develop a Marketing Geographic Segmentation Model for Continuing Education Programs, ProQuest, New York. Kossakowsak, E, 2013, 20 Tips To Build Innovation Into Your Hotels Sales And Marketing Processes, view 14 January, 2015 from: https://www.hospitalitynet.org/news/4061062.html Kotler, P, 2011, Principles of Marketing, Pearson Education India, New Delhi. Kraus, NP, 2005, Frommer's USA, John Wiley Sons, New Jersey. Lasune, S, 2012, Marketing strategies and quality management of five star hotels in order to improve its revenue with special reference to selected five star hotels in Mumbai. Abhinav national monthly refereed journal of reasearch in commerce management, 4(1), 28-36. Middleton, Victor TC, Morgan, FA, Ashok, MR, 2009, Marketing in travel and tourism. Fourth edition, Elsevier Ltd, London. Mukherjee, R, 2014, Demographic Segmentation- An Understanding Of A Fundamental Marketing Concept, view 14 January, 2015 from: https://www.udemy.com/blog/demographic-segmentation/ O'Guinn, T, Allen, C, Semenik, R, 2011, Advertising and Integrated Brand Promotion, Cengage Learning, Ohio. Pathak, J, 2010, Gujrat Is 10th Popular Domestic Tourism State In India, But Foreign Tourist Are Just Minute, view 14 January, 2015 from: https://gujaratmoney.com/2010/07/07/gujarat-is-10th-popular-domestic-tourism-state-in-india-but-foreign-tourists-are-just-minute/ Preece C., Smith P. Moodley K. (2007). Construction Business Development.UK: Routledge. Reece, M, 2010, Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution, Pearson Education, New Jersey. TripAdvisor, 2015, Courtyard by Marriott Ahmedabad, view 14 January, 2015 from: https://www.tripadvisor.in/Hotel_Review-g297608-d1557534-Reviews-Courtyard_by_Marriott_Ahmedabad-Ahmedabad_Gujarat.html Wedel, M, Kamakura, WA, 2000, Market Segmentation: Conceptual and Methodological Foundations, Kluwer Academic Publishers, Massachusetts. Sturman, MC, Corgel, JB, Verma, R, 2011, The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice, John Wiley Sons, New Jersey. Singh, N, 2014, 24 Best Heritage Hotels In Gujrat, view 14 January, 2015 from: https://www.tourmyindia.com/blog/24-best-heritage-hotels-gujarat/ SocialTables, 2014, 4 Marketing Tactics Hotel Event Managers Need To Succeed, view 14 January, 2014 from: https://blog.socialtables.com/2014/05/20/4-marketing-tactics-hotel-event-managers-need-succeed/ Appendix Exhibit 1: Focus Group 1 What do you think about the Hotel Industry and its importance in your country? 2 Do you think that your company faced challenges, while creating positioning strategy in the global environment, if yes then explain the elements those created challenges for company? 3 Do you think that effective market segmentation strategy provides greater employee satisfaction? 4 What factors are considered by your company, while developing effective marketing segmentation strategy? Exhibit 2: Questionnaire The response from the questionnaire would be used for the completion of MBA dissertation project. The questions are related to strategy marketing plan and their effectiveness to achieve growth in hotel industry for Courtyard by Marriott Hotel. Name: Gender: Department: Q.1 Are the strategy marketing plan of your organization effective to reduce issues and problems at workplace? Strongly agree Agree Neutral Disagree Strongly Disagree Q.2 What are the major benefit of enhancing the Hotel industry in the worldwide? Revenue generation Job creation Reduce poor economic condition All of above Other (Please Specify)

What Was The Holocaust Essay Example For Students

What Was The Holocaust Essay The Holocaust remains, and will continue to remain as one of the most horrific things that has happened to a group of people. The absolute inhumanity of the Holocaust puzzles people even today. Contemporary people wonder just how it happened, how could a people be systematically killed, tortured, murdered. The answer will probably never be found, but future generations can avoid something like the Holocaust by studying it, and never forgetting The Nazis did not start out with The Final Solution, which did not come till later. The first step on the path to that solution was the Nazi decree defining a non-Aryan as anyone descended from non-Aryan, especially Jewish, parents or grandparents. One parent or grandparent classifies the descendant as non-Aryanespecially if one parent or grandparent was of the Jewish faith. . The distinction of who was Aryan and who were not was very important to Hitler. This distinction allowed the Jews and others to be discriminated against. At this time the German people probably have no idea what these laws will lead to. Next came the exclusion of the Jew from the arts by the Reich Chamber of Culture, every time a right was stripped away from a Jew it was easier to view them as not human. In September of 1933 the Nazis prohibit Jews from owning land, the rights of the Jewish people were being taken away at a frightening pace. In 1934 more was done to the Jewish race. Jews are banned from the German Labor Front, not allowed national health insurance, and prohibited from getting legal qualifications. The following year Nazis ban Jews from serving in the military, force Jewish performers/artists to join Jewish Cultural Unions, and the Jew Codes (Nuremberg Race Laws) were established. These Jew Codes prohibited many things, not only was it against the law for an Aryan to marry a Jew, it was against the law to have sexual relations between Aryans and Jews also. Jews were also no longer considered to be citizens of Germany, they were now subjects. In 1938 things continued to get worse with the order for Jews to register wealth and property, Jewish owned businesses were to register, Jews were prohibited from trading and providing a variety of specified commercial services, the Nazis ordered Jews over age 15 to apply for identity cards from the police, Jewish doctors were prohibited by law from practicing medicine, and Jewish passports to be stamped with a large red J. . The world community noted this obvious anti-Semitism, but nothing was done. Another slap in the face was Kristallnacht or the The Night of the Broken Glass. This was an organized Nazi raid upon Synagogues, Jewish homes, and even Jews themselves. Many synagogues were burned to the ground, and fire departments did nothing, or they made sure the fires did not spread to nearby non-Jewish homes. Any insurance claims that were made, the state of Germany confiscated, and the Jews were ordered to actually pay one billion marks for that night. The continuing slide to the final solution continued in 1939 when Jews had to hand over all gold and silver items, they lost rights as tenants and are relocated into Jewish houses, denied the right to hold government jobs, are forbidden to be outdoors after 8 p.m. in winter and 9 p.m. in summer. Himmler in this year also issues instructions to the SS in Poland regarding treatment of Jews, stating they are to be gathered into ghettos near railroads for the future final goal. . Jews are forbidden to own wireless (radio) sets, a forced labor decree issued for Polish Jews aged 14 to 60, and yellow stars are required to be worn by Polish Jews over age 10. In 1940 Jewish Ghettos are being utilized more and more by the Nazis and many Jews are forced to live in them. The concentration camp is also being used more and more, new ones are being put up, and old ones are being expanded. .udd05efff5eca2376200554b426b4b927 , .udd05efff5eca2376200554b426b4b927 .postImageUrl , .udd05efff5eca2376200554b426b4b927 .centered-text-area { min-height: 80px; position: relative; } .udd05efff5eca2376200554b426b4b927 , .udd05efff5eca2376200554b426b4b927:hover , .udd05efff5eca2376200554b426b4b927:visited , .udd05efff5eca2376200554b426b4b927:active { border:0!important; } .udd05efff5eca2376200554b426b4b927 .clearfix:after { content: ""; display: table; clear: both; } .udd05efff5eca2376200554b426b4b927 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .udd05efff5eca2376200554b426b4b927:active , .udd05efff5eca2376200554b426b4b927:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .udd05efff5eca2376200554b426b4b927 .centered-text-area { width: 100%; position: relative ; } .udd05efff5eca2376200554b426b4b927 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .udd05efff5eca2376200554b426b4b927 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .udd05efff5eca2376200554b426b4b927 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .udd05efff5eca2376200554b426b4b927:hover .ctaButton { background-color: #34495E!important; } .udd05efff5eca2376200554b426b4b927 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .udd05efff5eca2376200554b426b4b927 .udd05efff5eca2376200554b426b4b927-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .udd05efff5eca2376200554b426b4b927:after { content: ""; display: block; clear: both; } READ: Art Review - Jesus and His Friends Essay In 1942 the final solution begins, at Auschwitz in Bunker I Zyklon-B was used in the mass killings. Zyklon-B originally was just an insecticide and disinfectant; only through experimentation did the Nazis learn about its lethality to humans. Jews were told they were to get a shower and were herded into sealed rooms. Special holes in the ceiling allowed Germans to drop the Zyklon-B tablets in, it was a very painful death. The Wannsee Conference also occurred in this year, it was a discussion about how to kill the Jewish race on a larger scale, to coordinate the extermination of the Jewish Race. The SS begins to cash in the possessions of the murdered Jews at Auschwitz. Clothes, watches, pens, anything confiscated from the Jews is confiscated, and distributed wherever the Nazis see fit. Many mass murders of begin to take place in Germany and its conquered territory. One example is in the Ukraine, women are stripped, taken to a ravine and shot. Atrocities like that really show how inhuman man can be. By 1943 over 1 millions Jews have been killed, and its only the beginning. One interesting note of resistance that took place was in the Warsaw Ghetto. 1200 Jews armed with pistols, grenades, and Molotov cocktails, fought the SS squads that had been sent to liquate the ghetto. Though they were unsuccessful, the resistance group took out 300 German soldiers, and wounded 1000. In 1944 one atrocity that took place was the raid on childrens home at Izieu. 44 Children were arrested, and only 1 eventfully survived. These kids had been sent to France to escape the death that was the Nazi menace, but they could not get away from it. A record was set this year too, Auschwitz records its highest-ever daily number of persons gassed and burned at just over 9000. Six pits are used to burn bodies, because the ovens were all full. Later in the year though, as the Russians advanced upon the camps, the Jews were forced to go on Death Marches, these forced marches were made so the advancing Russians would not catch the Germans. Most of the inmates on these marches either dropped dead from exertion or were shot by the SS when they failed to keep up with the column. As World War II came to a close, many Nazi officials tried to hide the evidence of the death camps, but they were unsuccessful, the horrors that had taken place there were revealed to the world. In the end around 6 million Jews died as a result as the Holocaust. Holocaust is a word of Greek origin meaning sacrifice by fire. . The people that died in it did not have to. Only through the participation of the German and other people did it occur. Today we say that something like the Holocaust could never happen again, but it can. If groups of people are dehumanized like the Jewish race was in these times, another Holocaust could easily happen. Its important to look at the early laws that were passed in Germany, how easy it was to start the machinery that allowed 6 million people to die. Its the duty of every citizen, of every country to make sure that it does not happen again. Future generations need to keep the events that happened during World War 2 and before it, or they are doomed to repeat them.

Lifespan Developmental Theories

Approaches to Lifespan Development Nature versus Nurture debate reflects two contrasting approaches to understanding the specifics of the factors influencing the lifespan development of a person. The first one is based on the belief that humans acquire most of their traits from nature, which means that the hereditary factor is the one determining the development of the personality.Advertising We will write a custom assessment sample on Lifespan Developmental Theories specifically for you for only $16.05 $11/page Learn More The second approach is based on the assumption that people acquire their traits from the environment, which means that the child is born with no specific characteristics and his/her behavioral patterns develop from the external influences throughout different life stages. While there is a vast amount of literature exploring both of the approaches, the modern sources mainly claim that both internal and external factors shape the persona lity. In his article, Sameroff (2010) presents a view that unites the achievements of investigations in both nature and nurture influences on the development and calls for considering the two approaches as interrelated and complementary to each other. The author presents a well-developed reasoning for the claim that determining the influence of inner and external factors should not be regarded as opposing approaches and bases his assumptions on the data from relevant studies. Sameroff uses a considerable number of scholarly references to support his point of view. The information he presents is clear and detailed, and the assumptions he makes are logical and well-grounded. The article can be considered credible and serve as an illustration to the inappropriateness of contrasting nature and nurture, as the knowledge about the interaction between the hereditary factors and environmental influences is the key to understanding the complex process of human development. Though Sameroff an d many other scholars regard to nature and nurture as the approaches that should be integrated, many scientists still view them as contrasting to each other. Within the theoretical framework of nature approach, the development is regarded as the result of the combination of hereditary factors given to every person from the birth. The advocates of this approach consider studying the genes the key to understanding the origins of the traits developed by people. Cool (2014) analyzes Galton’s study on twins and comes to a conclusion that the stories of twins show the prevalence of nature over nurture. The adherents of nurture approach view environmental influences as the main factors shaping the development of a person and value the family and social environments as the main predictors of the personal traits the person develops throughout the life. However, as it was mentioned previously, the majority of modern scholars insist on the importance of studying the personality developm ent by integrating nature and nurture approaches (Kandler 2014; Robinson 2004).Advertising Looking for assessment on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Many scientists support such integration by presenting the evidence of the fact that even epigenetic factors are susceptible to the influence of environment, which means that nature and nurture are not opposing but impacting each other (Tammen, Friso, Choi, 2013; GadjeV, 2015). Therefore, only the integration of both approaches can provide the modern science with an opportunity to understand and predict such a complex process as personality development across a lifespan. Contributions of Theory to Practice Operant learning theory would predict that Karen will search for the opportunities to express herself and receive empathy from the members of the group in the next group session. Such behavior is stimulated by positive reinforcement Karen received during the previou s session from the group members who supported her and the counselor who reflected her emotions with concern and sensitivity. Erikson’s developmental theory suggests that the negative outcomes of the crisis experienced by Karen might include the development of the feeling of loneliness and angst and considering oneself incapable of loving and being loved. The positive outcomes might include Karen’s motivation to learn to make compromises and sacrifices necessary for long-term intimate relationships. Social learning theorists would predict that the group will be ready to support Karen again, as its participants observed the positive result of demonstrating empathy to the person suffering from the crisis in the relationships. Multidimensional or systems view can be applied to solutions for Karen’s developmental concerns by suggesting that the assessment of various internal and external factors influencing the woman’s personality should be conducted to revea l what factors have a negative impact on the development of her mature personality and eliminate them. The knowledge of theory contributes to our understanding of lifespan development significantly by revealing that this is a complex process influenced by numerous factors and teaching us that no single approach can be considered as the most righteous one. Instead, the integration of various approaches is the key to understanding the specifics of different stages of lifespan development better. Such knowledge is essential for the work in counseling psychology, as understanding the origins of traits and behavioral patterns of the person is the key to finding the methods to eliminate negative factors and help the person to deal with disturbing problems or overcome crisis. Theoretical knowledge is the key to successful practice in profession aimed at providing psychological assistance for people facing problems at different stages of the development of their personalities.Advertising We will write a custom assessment sample on Lifespan Developmental Theories specifically for you for only $16.05 $11/page Learn More References Cool, A. (2014). Twins, nature, and nurture. BioSocieties, 9(2), 225-227. Gadjev, I. (2015). Nature and nurture: Lamarck’s legacy. Biological Journal of the Linnean Society, 114, 242–247. Kandler, C. (2014). Personality development between nature and nurture. Keynotes / Personality and Individual Differences, 60, S79–S82. Robinson, G. (2004). Beyond nature and nurture. Science, 304(5669), 397-399. Sameroff, A. (2010). A unified theory of development: A dialectic integration of nature and nurture. Child Development, 81(1), 6-22. Tammen, S., Friso, S., Choi, S. (2013). Epigenetics: The link between nature and nurture. Molecular Aspects of Medicine, 34, 753-764. This assessment on Lifespan Developmental Theories was written and submitted by user Swarm to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Ups and Downs of Left and Right

The Ups and Downs of Left and Right The Ups and Downs of â€Å"Left† and â€Å"Right† The Ups and Downs of â€Å"Left† and â€Å"Right† By Mark Nichol Left has gotten a bad rap throughout history. Because of overwhelming majority of people are right-handed (most estimates are in the range of 85 to 90 percent), left-handedness has come to be associated with weakness the word left itself is descended from an Old English word meaning â€Å"weak.† Left-handedness was therefore until recently often seen as undesirable, and even well into the twentieth century, parents and teachers often forced left-handed children to use their right hand for writing, eating, and other basic activities. Even now, â€Å"a left-handed compliment† (also described as â€Å"a backhanded compliment†), refers to an ostensibly positive comment that is explicitly or implicitly an insult. Idioms that employ left to describe an undesirable or unusual situation include â€Å"two left feet,† referring to a clumsy dancer, and â€Å"out of left field,† meaning an unexpected comment or idea. (The latter, however, is not necessarily derogatory.) We also use left to refer to something that remains behind as a result of deliberate action or accidental oversight. Another common idiom with a negative connotation, one using this sense of left, is â€Å"left a lot to be desired.† The equivalents of left in other languages have similarly pejorative meanings. Gauche, the French word for left, also means â€Å"tactless, crude, socially inept† in English as well as French. The opposite, droit, is the root word of maladroit, which means â€Å"incompetent, inept, unsuitable.† (English has adopted and adapted that term as adroit literally, â€Å"to the right,† and meaning â€Å"appropriate† as well as maladroit.) Sinister, from the Latin word for â€Å"on the left,† came to be associated with inauspicious or unlucky events, and was borrowed by French and later English to mean â€Å"evil.† In heraldry, it refers to the right-hand side of a coat of arms (the left-hand side from the point of view of the bearer of a shield, from which the coat of arms derived), opposite the dexter, or right, side. From the Latin element dextr-, meaning â€Å"on the right,† borrowed into English as dexter, we also get the adjective dexterous, meaning â€Å"clever, skillful.† Right itself means â€Å"good, correct,† and that’s the originally connotation when referring to the right hand it’s the correct one to use. Among the many idioms suggesting the positive connotation are â€Å"right-hand man† and â€Å"the right stuff.† (The use of right and leftto refer to political ideology, each often capitalized when referring to adherents as a collective, came from the revolutionary era in France: The conservative party in the National Assembly called itself the Droit, the â€Å"right† party. The liberal faction, in opposition, came to be referred to as the â€Å"left.†) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:20 Great Similes from Literature to Inspire YouPeace of Mind and A Piece of One's Mind5 Tips to Understand Hyphenated Words

Regulation on water and regulations on lighting Research Paper

Regulation on water and regulations on lighting - Research Paper Example For the 40 and 60-Watts bulbs, they were to be replaced from 31st December 2012 though it was revised to 31st December 2014. Just like other regulations, the government is facing a challenge since it has to be harmonized with other regulations notably of the United States. According to the Environment Canada (2012), the federal government of Canada has control over fisheries, navigation, federal lands, and international relations. Regulations formulated under the various agencies seek to improve and secure the quality of water as a resource. The regulations call on the people of Canada to be on the forefront of conserving water since government regulations alone are not effective. Areas covered under the regulations are flow regulation, authorization of water use for development, water supply, pollution control, and thermal and hydroelectric power development (Miller, 2011). The management of energy is divided between the federal and territorial governments. The territorial governments have been given the powers to oversee exploration, development, conservation, and management of non-renewable resources (Natural Resources Canada, 2011). According to the Commissioner’s report, the governments are also responsible regulation of electricity generation. Management of non-renewable resources on federal lands, regulation of inter-provincial, and international trade and commerce fall within the jurisdiction of the federal government. These functions are carried out through government agencies. Miller, G. (2011). Restoring Balance: A Review of the First Three Years of the Green Energy Act. Annual Energy Conservation Progress Report-2011, vol. 1. Retrieved on 6 April 2013 from: